As a member of PRIME, we have a great forum to share ideas and best practice between other like-minded businesses whilst also having a clear structure on which to further improve our business. PRIME works alongside our Life Worth Living strategy, and has been a powerful aid in keeping us on track, and focused on achieving our sustainability goals.

The PRIME Principles have given us a great framework to better understand and initiate what we can do differently in our operations and in how we do business. We’d like to lead by example and encourage positive change for others to benefit from.

The PRIME principals

1) Being Environmentally Better

2) Embracing Sustainable Innovation

3) Spreading the Word

4) Delivering Impact

5) Making a Difference

6) Being Accountable

The PRIME system does not allow us to “buy a badge” or “set a target and walk away” but it does reward continuous small improvements and to make a real difference, we believe that the PRIME Principles need to become ingrained in our organizations everyday culture and we are going to try and make that so.

If you’d like to learn more about the PRIME, you can find information by pressing the below badge